TerigTalks Episode 1
Published April 20th, 2026 /// Restocks, New Products, Vest Update, and More
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Performance trail gear at an accessible, sustainable price point.
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A few of our favorites
Men's Sendero Short
A lightweight, breathable 5-inch inseam short with ample 360-degree waist belt storage, a secure zippered rear phone pocket, and a chafe-resistant brief liner.
+2
$29.00
Women's Sendero Short
A lightweight, breathable 3.5-inch inseam short with ample 360-degree waist belt storage, a secure zippered phone pocket, and a chafe-resistant brief liner.
+2
$29.00
Men's Forbidden Fleece Hoodie
A warm yet breathable fleece hoodie constructed with a 190gsm grid-woven fabric, creating perfect next-to-skin or mid layer.
$34.00
Valhalla Vest
A sleek race-ready 7 liter hydration vest featuring an innovative closure system, an accessible third flask pocket, and a breathable bounce-free construction.
$89.00
We do business differently.
What folks are saying
Full transparency.
Terignota in the media
Article
The Story Behind the $29 Shorts Taking Over Trail Running
Alex King founded Terignota to make trail running gear affordable. Less than one year in, his apparel is winning awards and landing on podiums around the world.
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Award
Runners World 2026 Gear of the Year
Running is a simple sport, and you shouldn’t have to spend hundreds of dollars on clothes to feel comfortable on the run.
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Podcast
Alex King | The Story of Terignota
Alex King launched his brand Terignota less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank.
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Gear Review
Outside Magazine Gear Awards
At nearly a third of the cost of other shirts, you will not find a higher quality running shirt at a better price. Crafted from 100 percent polyester with a woven grid pattern, it’s lightweight, breathable, and comfortable.
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Podcast
The Story of Terignota
Alex King launched his brand Terignota less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank.
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Podcast
Terignota Uncovered | A mini series on trailblazing brands
In this insightful interview, Alex King, founder of Terignota, shares his journey of creating accessible, high-performance trail running apparel, his views on the sport's commercialization, and his philosophy of adding value to the community.
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Podcast
Alex King, Founder of Terignota
Step into the world of trail running with Alex King, an innovative sub-ultra athlete who is reshaping the landscape of running apparel. In a recent episode of the Steep Stuff Podcast, Alex opens up about his journey—from grappling with the intricacies of running injuries to launching his trail running brand, Terignota.
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Podcast
Alex King, Founder of Terignota | Part 2
You can feel the momentum from the first minute: a year after his last visit, Alex King returns with a bigger warehouse, a stronger brand story, and the same stubborn commitment to making trail running gear people can actually afford.
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Awards
Outside Run's 2025 Gear of the Year
Featherlight, super comfy, and with an integrated belt that actually works—we love the Terignota Sendoro Short on their own. And what really sets these trail running shorts apart is the $29 price tag. Terignota founder and sole employee Alex King is on a mission to disrupt the running industry with high-quality gear that doesn’t cost an arm and a leg. These high-performance shorts deliver on that promise.
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Award
Runners World Magazine Awards
The Terignota Sendero Short was awarded best value in Runners World best running shorts breakdown for 2026.
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Newsletter
What if Running Apparel was Cheaper
I came across Terignota like anyone who is chronically online does – on Reddit. There, amongst the questions of an author’s readiness for 100-milers and hot takes on Garmin watches, was a thread about the name of a brand mentioned on the SWAP podcast.
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Substack
The $29 Moat | Inside the business strategy of Terignota
Enter Terignota, the one-man trail brand founded by Alex King, which is flipping that idea on its head. It sells $29 shorts, publishes transparent financials, and builds a brand in public in a way few other brands do (or can). Terignota refuses to pull the levers other brands treat as the status quo, and that refusal is itself the differentiator.
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On a mission to make trail running accessible to all.
TerigTalks & more
A longer format look into news and happenings at Terignota, released every couple months.
