Instead of building a big brand that requires inflating product prices to pay for it, we built a great product, priced it reasonably, and figured out how to build a sustainable business around it.

We prioritize product. We did away with the massive marketing budgets, the corporate overhead, the expensive influencers, the managers of managers, the exponential mark-ups, the artificial 'perceived-value' price hikes, and focused exclusively on building quality product that we can bring to the community at an accessible price point.

We keep it simple. We don't have six different styles of t-shirts, we have one and it works damn well. We don't redesign every product for every season, we make tried and true products that can be relied on day in and day out. We don't chase the latest trends or fancy buzzwords, we focus on function.

Of course, we hope (and need) to be a profitable business in order to sustain ourselves and continue working towards our mission of making trail running accessible to all, but profits are not why we are here. We are in business to stoke the soul of trail running. To tug on the scale; away from a professionalized profit machine and towards a pursuit of personal curiosity. To prevent the sport we all love from becoming a financially-draining endeavor. To enable all to enjoy the growth that comes when we explore our unknown.

We are a trail running brand, built for the trail running community and by the trail running community. And we thank you for being here.